The Mayor of London and Transport for London (TfL) celebrate London’s Pride this year with a trio of inclusive roundels. For the first time ever, the Bi Pride roundel can be seen across the transport network alongside the now iconic colours of the rainbow and Trans Pride flags to celebrate the LGBT+ community.
To reflect the diversity of sexualities and gender identities, the ever-popular rainbow roundel returns with additional black and brown stripes to mark the representation of the Black Asian Minority Ethnic (BAME) LGBT+ community. The new Bi Pride roundel uses the pink and purple colours of the Bisexual Pride flag, and the light blue and pink stripes of the Trans Pride flag represent the transgender community. All three roundels will carry the hashtag #EveryStoryMatters.
Tube station posters will feature photographs of TfL staff and partners, encouraging people to be proud of who they are and showing their support for the LGBT+ community.
TfL will also participate in UK Black Pride with its LGBT+ and BAME staff network groups. They will be on hand to discuss hate crime reporting, and reassure community groups, customers and staff that if they experience hostility, they should report it to the police who will investigate.
This year, tote bags, pin badges, baseball caps and t-shirts displaying the Pride roundel will also be available to win on TfL’s social media channels @TfL on Twitter and @TransportforLondon on Instagram. The merchandise will also be available to buy at the London Transport Museum.
This year’s initiative builds on TfL’s strong legacy in supporting Pride, following the introduction of diversity traffic signals and range of rainbow-wrapped vehicles on the transport network.